Distribution

It is very important for distribution companies to understand how your product is placed. It is also important to note that not all distribution companies provide the same services or network. There are several factors to determining appropriate product placement; brand identity, supply chain, and budget will determine who is drinking your product, where your product is placed and how we present your alcohol products to those locations.  Based on the type of brand you have there are certain on premise and off-premise locations that will be better suited for your product. A liquor distribution company can help you assess which markets to place your alcohol brands.

 

 On premise locations such as bars, restaurant’s, clubs, and other hospitality markets such as hotels and catering companies are some ways to distribute and sell your alcohol brands.  Off premise locations such as retailers, convenience stores, liquor stores, and other specialty locations such as boutique wine shops and tasting rooms are additional ways to introduce and sell beer, wine, and spirit brands. Alcohol distribution companies can help you determine the most appropriate locations to place your alcohol brands.

 

Solid and efficient customer support is an integral part of running an alcohol distribution company. This type of communication can help streamline and expedite the delivery process.  Excellent customer service and communication is the cornerstone of maintaining a distribution footprint on the market. It is essential that alcohol distributors maintain good communication with importers, wholesalers, and retailers to maintain the balance of product placement and supply chain management.

 

The Who, Where, and How Model outlined above is a universal platform for all distribution companies to follow. This method of assessment creates a path towards strategic growth and longevity of your product or brand portfolio on the market. Success on the market comes from proper preparation and execution. This business model will naturally improve other major components to the strategy such as maintaining quality and control standards and building effective sales teams. By determining Who your target demographic is, Where your product should be placed, and How your alcohol products is positioned will provide the brand and the distributors the tools to evolve on the market.